In order to gain audience feedback we constructed a questionnaire using survey monkey and got a focus group together to watch the video and complete a questionnaire. We did this to make sure that the decisions we made on the construction and image of the band were correct and whether the audience that we targeted had the preferred reading that we constructed for them, and also if they were the ones that liked the bands star image the most and would buy their music.
These are the questions below
Audience expections-Part 1:
- What kind of music do you like?
- Do you play in a band?
- Do you want to be in a band?
- Looking at this product what type of music do you expect this to be?
- What things in this picture helped you make your choice?
b) There hair
d) The locations
e) All the above
6.From this picture who do you think is the lead singer and why?
Reactions from target audience- Part 2:
- Do you find the lead singer attractive?
- Do you think they are musically talented for there age?
- Would you download there music?
- Would you pay to see this band live?
- What type of relationship would you like to have with the band?
a) a relationship
b) part of their social group
c) Part of the band
d) Not botherd
- Do you find the video entertaining?
- Did the video hold your attention throughout?
- Did you feel any emotions during watching this video?
- If yes which ones and why? (write answer in space below)
5. Can you identify yourself with either the lyrics or the band?
6. Anything else you want to add
After gathering all the information from the surveys it showed, according to the theorist Stuart Hall, that the audience had given us a preferred reading. This means that we successfully portrayed the star image of the band to the correct target audience. This was demonstrated clearly in the first section of the questionnaire where the majority of people answered that they where either already into the Indie rock genre or in a band themselves. They then correctly answered what type of genre “Now is everyone” is. The majority of people also answered that Elliot was the front man, because he was standing in front of the rest of the band in the promo and digi pack, was wearing the brightest coloured top and had the most CU's and shot coverage in general. Most females answered that they would like to be in a relationship or in the social group, where as the males answered that they would like to be in the band.
All the females who answered the questionnaire said that they found the lead singer attractive. This is important for the record label to know as it shows that the girls will be likely to become fans of the band because of Elliot’s looks. The majority answered that they thought the band were talented. This shows that they have respect for the bands ability and reinforces the fact that they are a talented young organic band which is one of the major selling points that we pushed throughout the process. All answered that they would download “Now is everyone’s” music and a majority said that they would pay to see the band live. This shows that to become as profitable as possible the band would need to tour as much as possible as this is most reliable and sure way of earning money and is also favoured by the audience that have been exposed to the band so far. Downloads and CD sales are at a greater risk of illegal copying and therefore a less reliable source of income. Most people also said that the song and video made them feel reflective and empowered. The most common reason given for this was that they felt like the band were speaking for them and that the images coming from black and white to colour made them feel better about life as a teen or young adult. The video also managed to hold the target audience’s attention throughout, this shows that they found it both interesting and entertaining. Because of the positive feedback from the audience it opens up the possibility of viral marketing. The audience if they find it interesting are likely to show it to friends or re post the video on sites like face-book. The more the video gets published though new media the more recognised the band will become within the target audience and to a wider audience.
Many of the males who answered the question said that they found the band inspirational, as they where almost the same age as them and yet the band had already achieved so much (have a following, performed at music festivals / gigs, have a music video and many professionally recorded songs), most of these also answered earlier on in the questionare that they where themselves in a band. Being inspirational and succeeding against all odds is also one of the major selling points of this band.
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