My pop promo has used, developed and challenged forms and conventions. I have picked out specific shots in my pop promo to explain which forms and conventions I have used, developed and challenged. I think my pop promo has mainly used an established promo blueprint, theorised by Dudley Andrews, however some shots go against and challenge this convention.
I think my pop promo has mainly used an established promo blueprint, however some shots go against the convention. This first shot is a concept shot. It introduces the audience to a character in the pop video. The audience are yet to find out that he is the lead singer, Elliot. He walks towards the camera but doesn’t look at it. At this point in the video he doesn’t make any attempt to make a ‘relationship’ with the audience. This seems to make him unknown and separated from the audience pulling them in. This is because there has been no direct address. This allows the audience to look and study the singer, this is known as a voyeuristic view. Also in this shot, the lead singer walks toward the audience meaning he’s getting closer and closer to them until in the next shot he’s further away. This teases the audience and pulls them into the video. This is an example of a popular editing convention used in 80’s action movies. They would use CU’s to entice the audience in and then cut away to a WS to distance the audience again not allowing them to go into that world. I have tried to do this so that the audience to stay focused and interested by the band and the video. This first shot is also part of three shots that are an example of continuity editing. It goes from a CU of the lead singer, to a WS establishing the location where the band are from, promoting their star image and allowing the audience to associate with the area and then to a CU of a puddle with the lead singer walking through it. Then there is a cut away to the first performance shot.
Staying with the beginning shots, the particular shot that is cut away to, from the 3 continuity-edited shots is a WS establishing the whole of the band. I used this shot to introduce and show the audience for the first time the entire band. Also at this point the lead singer, finally allowing a connection between him and the audience, uses direct address. However this still keeps the audience at a distance because the shot is a WS.
The shot after this WS is a mid shot of the lead singer. This finally, clearly identifies him as a member of the band and also suggests that he is the most important as most of the shots have been of him up to this point in the video. Also, this is the first time a clear direct address is used to generate a ‘relationship’ between him and the audience, inviting the audience into his world.
Keeping with the classic pop video conventions, I used significant shots of the band members and their instruments. I cut this in such a way that each member of the band had a medium CU to establish who they are to the audience and then a straight cut to a CU of the instrument they are playing. This is so that when ever a performance shot of a band member playing their instrument is cut to throughout the video, the audience can associate and identify the instrument and match it to the performer and vice versa. Here is an example using still from the video of Kris the guitarist...
This first still below for my video is the beginning shot that starts an example of cross cutting and this sequence of shots also demonstrates the video keeping to the rules of continuity. As you can see from the still below each concept shot is followed by two performance shots. This is because I wanted to break the shots up to keep the audience interested and also so that there are more performance shots of them playing because they are a new band and so they need to prove to the audience that they are something different and special and also need to exhibit the star image and qualities. This also creates a faster pace which is one of the basic pop promo conventions. I chose to uphold this stereotype because it is recognised by audiences and therefore there is less chance of them forming an aberrant reading.
This first still below for my video is the beginning shot that starts an example of cross cutting and this sequence of shots also demonstrates the video keeping to the rules of continuity. As you can see from the still below each concept shot is followed by two performance shots. This is because I wanted to break the shots up to keep the audience interested and also so that there are more performance shots of them playing because they are a new band and so they need to prove to the audience that they are something different and special and also need to exhibit the star image and qualities. This also creates a faster pace which is one of the basic pop promo conventions. I chose to uphold this stereotype because it is recognised by audiences and therefore there is less chance of them forming an aberrant reading.
Throughout the video I always decided to come back to shots of the lead singer this is because he the face of the band, the front man. He is the only member of the band in the video to use direct address. This means the audience are able to create a ‘relationship’ with him making them feel like they are closer or know the band itself. This is known as a paradox. This still is an example of direct address and demonstrates the use of the convention ‘significant shot’s of the bands organic nature’ which is key to the success of any band.
I have deliberately made sure that the same intentions follow through from the pop promo and the digi pack. Again, in the digi pack i have used the stereotypical conventions and not challenged the form and conventions because, again, i don't want to put the audience off of the band because they are new and need to be liked and i don't want the audience to reject them straight away.
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