Editing Process Week 3

Now that I’ve edited all of the performance shots in I now want to bring in some of the context shots. ‘Now Is Everyone’ are a new band and with a new band, especially it being one of their USP’s, we need to have more performance shot rather than context to reinforce their organic nature. The performance shots show that they can play their own instruments and therefore implies that they wrote the music themselves. It gives the audience watching a chance to start to recognize each band member and form an opinion and view of the band, hopefully a good one.

To give the audience as much time as possible to recognize the band member I have purposely decided to place at the beginning of the video an ECU of each member or their instrument and the immediately straight cut to a mid shot to either reveal the instrument the band member is playing or which band member is playing each instrument. This makes a very clear distinction between is of the band members for the audience.

The lead singer, Elliot, comes across as the front man for the band so I have reinforced this by cutting back to him more than the others in the video. Also I directed the band that only Elliot was allowed to look directly into the camera to give direct address to the audience because this allows a paradox to be created between the audience and the band however because the other members of the band aren’t giving direct address it also distances them from the audience reinforcing that they band are different to them.

During the week I opened final cut pro up as usual only to find that all of the footage had unsynced itself. This took added time that we didn’t really have to sort out. It meant going over all of the clips and resyncing them back to the track.

Now that all of the shots are together I’m going to go quickly back over it and tighten it all up and possibly add or take away some shots to add variety to the video to make it interesting to watch and then I’m going to import it into After effects to start applying some of the effects.