Monday, 15 March 2010

Task 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

For 'Angeldust' we did conform to some conventions but challenged others.
We did what we thought was best for our thriller and if that meant breaking or sticking with a convention or form then we would. An example would be where we put our distributer and production company.



Above is our production company. This appears before any of the film is shown which goes against some conventions because they usually appear during the title sequence whereas we have kept our seperate.
Now I'll explain the titles...



Unlike some films where the font of their titles fits the film. At first glance ours doesn't, for example 'ANGELDUST' above.
The font isn't very unique or particularly exciting but this is why we animated our sequence.
The title above types on to the screen using animation, therefore keeping to conventing of our title fitting the film. However, we have challenged some forms by having the title appear at the end over the top of some of our footage. We have done a lot of layering of different element, which is what makes our film different and interesting.
The smaller titles are the same they appear over animated footage and recorded clips. There is an example below...



Here there is the footage of 'Angel3323' aka Chloe. We have had the title slowly fade in so that it is clear for the audience and used a gursian blur to blur the footage of Chloe so we can force the audience to look at the titles. There are several focus pulls in and out depending on where we wanted the audience to focus.
Here is an example of a sequence below...
It starts off focused on Chloe and then focuses to some animated typing coming across the screen to look as if our killer 'lester727's' is typing.

This breaks some conventions because we are layering up shots with animated text and clips of Chloe and fading titles in and out.

Above is an example of where the first clip comes in. The clip is out of focus along with the animated typing and the audiences focus is then pulled towards the title. Next the title fade out to focus in on the animated text...



Then the focus pull to Chloe again and reveals her title underneath...

A new film out at the moment called 'Up in the Air' incorporates its titles like we have for 'ANGELDUST'.

Below in a screen grab from our opening sequence of the computer matrix. To make our film more visually dynamic and interesting we have used this to track back through to show the distance between the Facespace page and the Artbox page. This is also shown below. This is the matrix...




And this is the sequence below to show that the shots flow from one shot to the other...




It goes from the facespace page to the matrix. Then from the matrix fading through to the art box page...



We have definately challenged conventions by having our murderer 'Lester727' played by a young man who see's killing people as ART. He attracts the audience and 'Angel3323' by being mysterious and secretive. Usually these types of murderers and paedos are old and kill for pleasure.





'Lester727' is different in that respect.
However we did shoot some shoots of him from his POV, which conforms to conventions.
Usually murderers are shot from their POV so that they remain a mystery to the audience.





'Angel3323' also conforms to stereotypes of herself but the way we filmed her challenges conventions.
She conforms to her stereotype of the silly, naive, blonde victim but we had her act directly to the camera. This is usually only ever done to create get moments of emotion.
So she break convention by looking into the camera all the time but there is the fact that she is shooting blog posts so it had to filmed in this way portray this.
This camera shot give the audience the chance to engage with the character and feel as if they are looking through the webcam themselves.

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